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Concept for Life


Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

On Sale Now

Large Bags Concept for Life Dry Dog Food + 1.5kg/3kg Free!*

Large Bags Concept for Life Dry Dog Food + 1.5kg/3kg Free!*

  (21)
12.49 43.99 EUR 18
Labrador Retriever Adult (12kg + 3kg)
Was  €51.57
Now  €37.99
( €2.53 / kg)
Carry on saving
Golden Retriever Adult (12kg + 3kg)
Was  €51.57
Now  €37.99
( €2.53 / kg)
Carry on saving
X-Large Adult (12kg + 3kg)
Was  €53.57
Now  €39.99
( €2.67 / kg)
Carry on saving
X-Large Junior (12kg + 3kg)
Was  €53.57
Now  €39.99
( €2.67 / kg)
Carry on saving
X-Large Puppy (12kg + 3kg)
Was  €53.57
Now  €39.99
( €2.67 / kg)
Carry on saving
Large Adult (12kg + 3kg)
Was  €53.57
Now  €39.99
( €2.67 / kg)
Carry on saving
Large Senior (12kg + 3kg)
Was  €56.57
Now  €42.99
( €2.87 / kg)
Carry on saving
Large Sensitive (12kg + 3kg)
Was  €56.57
Now  €42.99
( €2.87 / kg)
Carry on saving
Large Light (12kg + 3kg)
Was  €56.57
Now  €42.99
( €2.87 / kg)
Carry on saving
Medium Adult (12kg + 3kg)
Was  €53.57
Now  €39.99
( €2.67 / kg)
Carry on saving
Medium Junior (12kg + 3kg)
Was  €53.57
Now  €39.99
( €2.67 / kg)
Carry on saving
Medium Senior (12kg + 3kg)
Was  €53.57
Now  €39.99
( €2.67 / kg)
Carry on saving
Medium Sensitive (12kg + 3kg)
Was  €57.57
Now  €43.99
( €2.93 / kg)
Carry on saving
Medium Light (12kg + 3kg)
Was  €53.57
Now  €39.99
( €2.67 / kg)
Carry on saving
Mini Adult (4kg + 1.5kg)
Was  €23.78
Now  €16.99
( €3.09 / kg)
Carry on saving
Mini Junior (3kg + 1.5kg)
Was  €19.28
Now  €12.49
( €2.78 / kg)
Carry on saving
Mini Sensitive (4kg + 1.5kg)
Was  €23.78
Now  €16.99
( €3.09 / kg)
Carry on saving
Mini Senior (3kg + 1.5kg)
Was  €19.28
Now  €12.49
( €2.78 / kg)
Carry on saving

Concept for Life Breed: For specific dog breeds

Concept for Life Labrador Retriever Adult

Concept for Life Labrador Retriever Adult

  (11)
6.79 68.99 EUR 4
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€22.99
( €3.83 / kg)
Carry on saving
12kg
€37.99
( €3.17 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €75.98
Now €68.99
( €2.87 / kg)
Carry on saving
Concept for Life Golden Retriever Adult

Concept for Life Golden Retriever Adult

  (7)
6.79 68.99 EUR 4
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€22.99
( €3.83 / kg)
Carry on saving
12kg
€37.99
( €3.17 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €75.98
Now €68.99
( €2.87 / kg)
Carry on saving

Concept for Life Large: For large breed dogs (26-44kg)

Concept for Life Large Adult

Concept for Life Large Adult

  (9)
6.79 74.99 EUR 4
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€22.99
( €3.83 / kg)
Carry on saving
12kg
€39.99
( €3.33 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €79.98
Now €74.99
( €3.12 / kg)
Carry on saving
Concept for Life Large Sensitive

Concept for Life Large Sensitive

  (6)
6.79 79.99 EUR 4
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€25.49
( €4.25 / kg)
Carry on saving
12kg
€42.99
( €3.58 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €85.98
Now €79.99
( €3.33 / kg)
Carry on saving
Concept for Life Large Junior

Concept for Life Large Junior

  (8)
6.79 39.99 EUR 2
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
12kg
€39.99
( €3.33 / kg)
Carry on saving
Concept for Life Large Senior

Concept for Life Large Senior

  (8)
6.79 79.99 EUR 4
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€22.99
( €3.83 / kg)
Carry on saving
12kg
€42.99
( €3.58 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €85.98
Now €79.99
( €3.33 / kg)
Carry on saving
Concept for Life Large Light

Concept for Life Large Light

  (6)
6.79 79.99 EUR 4
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€25.49
( €4.25 / kg)
Carry on saving
12kg
€42.99
( €3.58 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €85.98
Now €79.99
( €3.33 / kg)
Carry on saving

Concept for Life X-Large: For XLarge breed dogs (+45kg)

Concept for Life X-Large Adult

Concept for Life X-Large Adult

  (2)
6.79 39.99 EUR 3
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€22.99
( €3.83 / kg)
Carry on saving
12kg
€39.99
( €3.33 / kg)
Carry on saving
Concept for Life X-Large Junior

Concept for Life X-Large Junior

  (2)
6.79 74.99 EUR 4
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€22.99
( €3.83 / kg)
Carry on saving
12kg
€39.99
( €3.33 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €79.98
Now €74.99
( €3.12 / kg)
Carry on saving
Concept for Life X-Large Puppy

Concept for Life X-Large Puppy

  (2)
6.79 74.99 EUR 4
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€22.99
( €3.83 / kg)
Carry on saving
12kg
€39.99
( €3.33 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €79.98
Now €74.99
( €3.12 / kg)
Carry on saving

Concept for Life Medium: For medium breed dogs (11-25kg)

Concept for Life Medium Adult

Concept for Life Medium Adult

  (8)
6.79 39.99 EUR 3
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€22.99
( €3.83 / kg)
Carry on saving
12kg
€39.99
( €3.33 / kg)
Carry on saving
Concept for Life Medium Sensitive

Concept for Life Medium Sensitive

  (8)
6.79 79.99 EUR 4
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€25.49
( €4.25 / kg)
Carry on saving
12kg
€43.99
( €3.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €87.98
Now €79.99
( €3.33 / kg)
Carry on saving
Concept for Life Medium Light

Concept for Life Medium Light

  (6)
6.79 74.99 EUR 4
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€22.99
( €3.83 / kg)
Carry on saving
12kg
€39.99
( €3.33 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €79.98
Now €74.99
( €3.12 / kg)
Carry on saving
Concept for Life Medium Senior

Concept for Life Medium Senior

  (6)
6.79 74.99 EUR 4
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€22.99
( €3.83 / kg)
Carry on saving
12kg
€39.99
( €3.33 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €79.98
Now €74.99
( €3.12 / kg)
Carry on saving
Concept for Life Medium Junior

Concept for Life Medium Junior

  (7)
6.79 74.99 EUR 4
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
6kg
€22.99
( €3.83 / kg)
Carry on saving
12kg
€39.99
( €3.33 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €79.98
Now €74.99
( €3.12 / kg)
Carry on saving

Concept for Life Mini: For small breed dogs (up to 10kg)

Concept for Life Mini Adult

Concept for Life Mini Adult

  (8)
6.79 28.49 EUR 3
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
4kg
€16.99
( €4.25 / kg)
Carry on saving
Economy Pack: 2 x 4kg
individually priced €33.98
Now €28.49
( €3.56 / kg)
Carry on saving
Concept for Life Mini Sensitive

Concept for Life Mini Sensitive

  (8)
6.79 29.99 EUR 3
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
4kg
€16.99
( €4.25 / kg)
Carry on saving
Economy Pack: 2 x 4kg
individually priced €33.98
Now €29.99
( €3.75 / kg)
Carry on saving
Concept for Life Mini Junior

Concept for Life Mini Junior

  (7)
6.79 22.99 EUR 3
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
3kg
€12.49
( €4.16 / kg)
Carry on saving
Economy Pack: 2 x 3kg
individually priced €24.98
Now €22.99
( €3.83 / kg)
Carry on saving
Concept for Life Mini Senior

Concept for Life Mini Senior

  (7)
6.79 22.99 EUR 3
1.5kg
€6.79
( €4.53 / kg)
Carry on saving
3kg
€12.49
( €4.16 / kg)
Carry on saving
Economy Pack: 2 x 3kg
individually priced €24.98
Now €22.99
( €3.83 / kg)
Carry on saving

Concept for Life Economy Packs: Amazing deals and savings

Concept for Life Economy Packs

Concept for Life Economy Packs

  (33)
22.99 79.99 EUR 16
Labrador Retriever Adult (2 x 12kg)
individually priced €75.98
Now €68.99
( €2.87 / kg)
Carry on saving
Golden Retriever Adult (2 x 12kg)
individually priced €75.98
Now €68.99
( €2.87 / kg)
Carry on saving
Large Adult (2 x 12kg)
individually priced €79.98
Now €74.99
( €3.12 / kg)
Carry on saving
Large Senior (2 x 12kg)
individually priced €85.98
Now €79.99
( €3.33 / kg)
Carry on saving
Large Sensitive (2 x 12kg)
individually priced €85.98
Now €79.99
( €3.33 / kg)
Carry on saving
Large Light (2 x 12kg)
individually priced €85.98
Now €79.99
( €3.33 / kg)
Carry on saving
X-Large Junior (2 x 12kg)
individually priced €79.98
Now €74.99
( €3.12 / kg)
Carry on saving
X-Large Puppy (2 x 12kg)
individually priced €79.98
Now €74.99
( €3.12 / kg)
Carry on saving
Medium Junior (2 x 12kg)
individually priced €79.98
Now €74.99
( €3.12 / kg)
Carry on saving
Medium Senior (2 x 12kg)
individually priced €79.98
Now €74.99
( €3.12 / kg)
Carry on saving
Medium Sensitive (2 x 12kg)
individually priced €87.98
Now €79.99
( €3.33 / kg)
Carry on saving
Medium Light (2 x 12kg)
individually priced €79.98
Now €74.99
( €3.12 / kg)
Carry on saving
Mini Adult (2 x 4kg)
individually priced €33.98
Now €28.49
( €3.56 / kg)
Carry on saving
Mini Junior (2 x 3kg)
individually priced €24.98
Now €22.99
( €3.83 / kg)
Carry on saving
Mini Senior (2 x 3kg)
individually priced €24.98
Now €22.99
( €3.83 / kg)
Carry on saving
Mini Sensitive (2 x 4kg)
individually priced €33.98
Now €29.99
( €3.75 / kg)
Carry on saving
Price incl. VAT Shipping