Your cart

It’s empty in here!

View Cart

zooplus uses Cookies to ensure the proper functioning of our website, to personalize content and advertising and to analyze our data traffic. We also inform our advertising and analysis partners about your use of our website. By using this website, you agree to the use of cookies. Accept Cookies”

The zooplus app

Download Download
Free delivery from 49€ (T&C’s apply)**
Free delivery from 49€ (T&C’s apply)**

Product Search

Re-Order
Shopping Basket !
Dog Shop: Dog Supplies & Dog Accessories
Cat Shop: Cat Supplies & Cat Accessories
Small Pets Supplies & Accessories
Bird Supplies & Accessories
Aquarium and Pond Supplies
★ Exclusives
Veterinary Food and Specialist Food
Shop by Brand for Pet Food & Accessories
Pet supplies at their very best for you!
Dog Food & Treats

Concept for Life


Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

On Sale Now

1.5kg Concept for Life Dry Dog Food - 2 + 1 Free!*

1.5kg Concept for Life Dry Dog Food - 2 + 1 Free!*

  (8)
11.49 11.49 EUR 14
Labrador Retriever Adult (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
Golden Retriever Adult (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
X-Large Adult (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
X-Large Junior (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
X-Large Puppy (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
Large Adult (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
Large Junior (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
Large Senior (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
Large Sensitive (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
Large Light (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
Medium Adult (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
Medium Senior (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
Mini Adult (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving
Mini Senior (4.5kg)
Was  €17.37
Now  €11.49
( €2.55 / kg)
Carry on saving

Concept for Life Breed: For specific dog breeds

Concept for Life Labrador Retriever Adult

Concept for Life Labrador Retriever Adult

  (11)
5.79 37.99 EUR 3
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
€21.99
( €3.66 / kg)
Carry on saving
12kg
€37.99
( €3.17 / kg)
Carry on saving
Concept for Life Golden Retriever Adult

Concept for Life Golden Retriever Adult

  (7)
5.79 37.99 EUR 3
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
Was  €22.99
Now  €21.99
( €3.66 / kg)
Carry on saving
12kg
€37.99
( €3.17 / kg)
Carry on saving

Concept for Life Large: For large breed dogs (26-44kg)

Concept for Life Large Adult

Concept for Life Large Adult

  (10)
5.79 56.99 EUR 4
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
€20.99
( €3.50 / kg)
Carry on saving
12kg
€31.99
( €2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
( €2.37 / kg)
Carry on saving
Concept for Life Large Sensitive

Concept for Life Large Sensitive

  (6)
5.79 62.99 EUR 4
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
€21.99
( €3.66 / kg)
Carry on saving
12kg
€33.99
( €2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
( €2.62 / kg)
Carry on saving
Concept for Life Large Junior

Concept for Life Large Junior

  (9)
5.79 56.99 EUR 4
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
€20.99
( €3.50 / kg)
Carry on saving
12kg
€31.99
( €2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
( €2.37 / kg)
Carry on saving
Concept for Life Large Senior

Concept for Life Large Senior

  (8)
5.79 62.99 EUR 3
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
12kg
€33.99
( €2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
( €2.62 / kg)
Carry on saving
Concept for Life Large Light

Concept for Life Large Light

  (6)
5.79 62.99 EUR 4
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
€21.99
( €3.66 / kg)
Carry on saving
12kg
€33.99
( €2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
( €2.62 / kg)
Carry on saving

Concept for Life X-Large: For XLarge breed dogs (+45kg)

Concept for Life X-Large Adult

Concept for Life X-Large Adult

  (2)
5.79 31.99 EUR 3
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
€20.99
( €3.50 / kg)
Carry on saving
12kg
Sold out
€31.99
( €2.67 / kg)
Notify me when available
Carry on saving
Concept for Life X-Large Junior

Concept for Life X-Large Junior

  (2)
5.79 31.99 EUR 2
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
12kg
Sold out
€31.99
( €2.67 / kg)
Notify me when available
Carry on saving
Concept for Life X-Large Puppy

Concept for Life X-Large Puppy

  (2)
5.79 31.99 EUR 3
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
€20.99
( €3.50 / kg)
Carry on saving
12kg
Sold out
€31.99
( €2.67 / kg)
Notify me when available
Carry on saving

Concept for Life Medium: For medium breed dogs (11-25kg)

Concept for Life Medium Adult

Concept for Life Medium Adult

  (8)
5.79 56.99 EUR 4
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
€20.99
( €3.50 / kg)
Carry on saving
12kg
€31.99
( €2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
( €2.37 / kg)
Carry on saving
Concept for Life Medium Sensitive

Concept for Life Medium Sensitive

  (8)
5.79 62.99 EUR 4
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
€21.99
( €3.66 / kg)
Carry on saving
12kg
€33.99
( €2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
( €2.62 / kg)
Carry on saving
Concept for Life Medium Light

Concept for Life Medium Light

  (7)
5.79 62.99 EUR 4
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
€21.99
( €3.66 / kg)
Carry on saving
12kg
€33.99
( €2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
( €2.62 / kg)
Carry on saving
Concept for Life Medium Senior

Concept for Life Medium Senior

  (6)
5.79 33.99 EUR 3
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
€21.99
( €3.66 / kg)
Carry on saving
12kg
€33.99
( €2.83 / kg)
Carry on saving
Concept for Life Medium Junior

Concept for Life Medium Junior

  (7)
5.79 31.99 EUR 3
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
6kg
€20.99
( €3.50 / kg)
Carry on saving
12kg
Sold out
€31.99
( €2.67 / kg)
Notify me when available
Carry on saving

Concept for Life Mini: For small breed dogs (up to 10kg)

Concept for Life Mini Adult

Concept for Life Mini Adult

  (8)
5.79 26.49 EUR 3
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
4kg
€13.99
( €3.50 / kg)
Carry on saving
Economy Pack: 2 x 4kg
individually priced €27.98
Now €26.49
( €3.31 / kg)
Carry on saving
Concept for Life Mini Sensitive

Concept for Life Mini Sensitive

  (8)
5.79 28.49 EUR 3
1.5kg
Sold out
€5.79
( €3.86 / kg)
Notify me when available
Carry on saving
4kg
€14.99
( €3.75 / kg)
Carry on saving
Economy Pack: 2 x 4kg
individually priced €29.98
Now €28.49
( €3.56 / kg)
Carry on saving
Concept for Life Mini Junior

Concept for Life Mini Junior

  (7)
5.79 18.99 EUR 3
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
3kg
€9.99
( €3.33 / kg)
Carry on saving
Economy Pack: 2 x 3kg
individually priced €19.98
Now €18.99
( €3.16 / kg)
Carry on saving
Concept for Life Mini Senior

Concept for Life Mini Senior

  (7)
5.79 20.99 EUR 3
1.5kg
€5.79
( €3.86 / kg)
Carry on saving
3kg
€10.99
( €3.66 / kg)
Carry on saving
Economy Pack: 2 x 3kg
individually priced €21.98
Now €20.99
( €3.50 / kg)
Carry on saving

Concept for Life Economy Packs: Amazing deals and savings

Concept for Life Economy Packs

Concept for Life Economy Packs

  (35)
18.99 62.99 EUR 12
Large Adult (2 x 12kg)
individually priced €63.98
Now €56.99
( €2.37 / kg)
Carry on saving
Large Junior (2 x 12kg)
individually priced €63.98
Now €56.99
( €2.37 / kg)
Carry on saving
Large Senior (2 x 12kg)
individually priced €67.98
Now €62.99
( €2.62 / kg)
Carry on saving
Large Sensitive (2 x 12kg)
individually priced €67.98
Now €62.99
( €2.62 / kg)
Carry on saving
Large Light (2 x 12kg)
individually priced €67.98
Now €62.99
( €2.62 / kg)
Carry on saving
Medium Adult (2 x 12kg)
individually priced €63.98
Now €56.99
( €2.37 / kg)
Carry on saving
Medium Sensitive (2 x 12kg)
individually priced €67.98
Now €62.99
( €2.62 / kg)
Carry on saving
Medium Light (2 x 12kg)
individually priced €67.98
Now €62.99
( €2.62 / kg)
Carry on saving
Mini Adult (2 x 4kg)
individually priced €27.98
Now €26.49
( €3.31 / kg)
Carry on saving
Mini Junior (2 x 3kg)
individually priced €19.98
Now €18.99
( €3.16 / kg)
Carry on saving
Mini Senior (2 x 3kg)
individually priced €21.98
Now €20.99
( €3.50 / kg)
Carry on saving
Mini Sensitive (2 x 4kg)
individually priced €29.98
Now €28.49
( €3.56 / kg)
Carry on saving
Price incl. VAT Shipping