Contact us

Concept for Life Dog Food & Treats

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

32 products
32 products
100g Concept for Life Insect Dog Snacks - Special Price!*
Special Price!
More photos (3)

100g Concept for Life Insect Dog Snacks - Special Price!*

Special Price!

Now when you buy selected 100g Concept for Life Insect Snacks for dogs, with either carrots or sweet potatoes, you'll get them for a great value special price!

Delivery in 1-5 working days
2 Varieties from
 €2.29
1087922.0
Sweet Potatoes
Was €3.79Now€2.49€2.49 / 100g
1087922.1
Carrots
Was €3.79Now€2.29€2.29 / 100g
6kg Concept for Life Dry Dog Food - 3kg + 3kg Free!*
3kg Free!
More photos (45)

6kg Concept for Life Dry Dog Food - 3kg + 3kg Free!*

(89)
3kg Free!

Now when you buy 6kg of selected Concept for Life dry dog food, which focuses on your dog’s well-being and dietary requirements at different life stages, you'll only pay for 3kg - that's 3kg free!

Delivery in 1-5 working days
1 Varieties from
 €11.29
1222323.14
Large Sensitive (4 x 1.5kg)
Was €22.76Now€11.29€1.88 / kg
12kg Large Bags Concept for Life Dry Dog Food - 10 +2 Free!*
10 + 2 Free!
More photos (13)

12kg Large Bags Concept for Life Dry Dog Food - 10 +2 Free!*

(112)
10 + 2 Free!

Now when you buy selected 12kg bags of Concept for Life dry dog food in a range of flavours and with tailored recipes, you'll pay only for 10kg - that's 2kg free!

Delivery in 1-5 working days
8 Varieties from
 €28.89
1358141.11
Labrador Sterilised (12kg)
Was €45.99Now€37.99€3.17 / kg
1358141.10
Boxer Adult (12kg)
Was €41.49Now€34.49€2.87 / kg
1358141.9
X-Large Puppy (12kg)
Was €34.99Now€28.89€2.41 / kg
1358141.5
Large Light (12kg)
Was €37.99Now€31.49€2.62 / kg
1358141.1
Medium Sterilised (12kg)
Was €37.99Now€31.49€2.62 / kg
more
Concept for Life Labrador Retriever AdultMore photos (5)

Concept for Life Labrador Retriever Adult

(23)

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 1-5 working days
4 Varieties from
 €6.29
561473.0
1.5kg
€6.29€4.19 / kg
561473.2
6kg
individually priced €25.16Now€22.99€3.83 / kg
561473.6
12kg
€41.49€3.46 / kg
561473.7
Economy Pack: 2 x 12kg
individually priced €82.98Now€74.49€3.10 / kg
Concept for Life Labrador Sterilised More photos (5)

Concept for Life Labrador Sterilised

Save 5%

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-5 working days
4 Varieties from
 €4.49
1134489.0
1kg
€4.49€4.49 / kg
1134489.2
4kg
€17.19€4.30 / kg
1134489.3
12kg
€45.99€3.83 / kg
1134489.1
Economy Pack: 2 x 12kg
individually priced €91.98Now€85.99€3.58 / kg
Concept for Life Golden Retriever AdultMore photos (5)

Concept for Life Golden Retriever Adult

(16)

Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-5 working days
2 Varieties from
 €41.49
561521.5
12kg
€41.49€3.46 / kg
561521.6
Economy Pack: 2 x 12kg
individually priced €82.98Now€74.49€3.10 / kg
Concept for Life German Shepherd AdultMore photos (5)

Concept for Life German Shepherd Adult

(11)
Save 5%

Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 1-5 working days
4 Varieties from
 €6.29
766026.3
1.5kg
€6.29€4.19 / kg
766026.0
6kg
individually priced €25.16Now€22.99€3.83 / kg
766026.4
12kg
€41.49€3.46 / kg
766026.5
Economy Pack: 2 x 12kg
individually priced €82.98Now€74.49€3.10 / kg
Concept for Life Boxer AdultMore photos (5)

Concept for Life Boxer Adult

(9)

Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-5 working days
4 Varieties from
 €6.29
993420.2
1.5kg
€6.29€4.19 / kg
993420.3
6kg
€22.99€3.83 / kg
993420.0
12kg
€41.49€3.46 / kg
993420.1
Economy Pack: 2 x 12kg
individually priced €82.98Now€74.49€3.10 / kg
Concept for Life French Bulldog AdultMore photos (4)

Concept for Life French Bulldog Adult

Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 1-5 working days
3 Varieties from
 €6.29
949492.0
1.5kg
€6.29€4.19 / kg
949492.1
4kg
€17.19€4.30 / kg
949492.2
Economy Pack: 2 x 4kg
individually priced €34.38Now€31.99€4.00 / kg
Concept for Life X-Large AdultMore photos (4)

Concept for Life X-Large Adult

(12)

High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-5 working days
3 Varieties from
 €6.29
650777.0
1.5kg
Sold out.
€6.29€4.19 / kg
Notify me when available
650777.6
12kg
€34.99€2.92 / kg
650777.7
Economy Pack: 2 x 12kg
individually priced €69.98Now€64.99€2.71 / kg
Concept for Life X-Large PuppyMore photos (4)

Concept for Life X-Large Puppy

(11)
Save 5%

Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has an adjusted energy and fat content to ensure balanced growth & development.

Delivery in 1-5 working days
4 Varieties from
 €6.29
650778.0
1.5kg
€6.29€4.19 / kg
650778.2
6kg
individually priced €25.16Now€15.49€2.58 / kg
650778.1
12kg
€34.99€2.92 / kg
650778.3
Economy Pack: 2 x 12kg
individually priced €69.98Now€65.99€2.75 / kg
Concept for Life Large AdultMore photos (5)

Concept for Life Large Adult

(27)

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 1-5 working days
2 Varieties from
 €6.29
561474.7
1.5kg
€6.29€4.19 / kg
561474.5
12kg
Sold out.
€34.49€2.87 / kg
Notify me when available
Concept for Life Large SeniorMore photos (4)

Concept for Life Large Senior

(21)

High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.

Delivery in 1-5 working days
2 Varieties from
 €37.99
561476.6
12kg
€37.99€3.17 / kg
561476.7
Economy Pack: 2 x 12kg
individually priced €75.98Now€68.99€2.87 / kg
Concept for Life Large SensitiveMore photos (4)

Concept for Life Large Sensitive

(16)

High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
2 Varieties from
 €6.29
561477.6
1.5kg
€6.29€4.19 / kg
561477.4
12kg
Sold out.
€37.99€3.17 / kg
Notify me when available
Concept for Life Large LightMore photos (5)

Concept for Life Large Light

(19)

A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.

Delivery in 1-5 working days
3 Varieties from
 €6.29
561522.4
1.5kg
€6.29€4.19 / kg
561522.5
12kg
€37.99€3.17 / kg
561522.6
Economy Pack: 2 x 12kg
individually priced €75.98Now€68.99€2.87 / kg
Concept for Life Medium AdultMore photos (5)

Concept for Life Medium Adult

(12)

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.

Delivery in 1-5 working days
2 Varieties from
 €6.29
561478.6
1.5kg
€6.29€4.19 / kg
561478.8
12kg
Sold out.
€34.49€2.87 / kg
Notify me when available
Concept for Life Medium SterilisedMore photos (5)

Concept for Life Medium Sterilised

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-5 working days
4 Varieties from
 €3.99
1134715.0
1kg
€3.99€3.99 / kg
1134715.2
4kg
€14.99€3.75 / kg
1134715.1
12kg
€37.99€3.17 / kg
1134715.3
Economy Pack: 2 x 12kg
individually priced €75.98Now€68.99€2.87 / kg
Concept for Life Mini AdultMore photos (4)

Concept for Life Mini Adult

(21)

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 1-5 working days
3 Varieties from
 €6.29
561527.5
1.5kg
Sold out.
€6.29€4.19 / kg
Notify me when available
561527.3
4kg
€13.79€3.45 / kg
561527.4
Economy Pack: 2 x 4kg
individually priced €27.58Now€26.49€3.31 / kg
Concept for Life Mini SterilisedMore photos (4)

Concept for Life Mini Sterilised

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-5 working days
2 Varieties from
 €3.99
1132424.1
1kg
€3.99€3.99 / kg
1132424.0
4kg (4 x 1kg)
individually priced €15.96Now€14.99€3.75 / kg
Concept for Life Mini JuniorMore photos (3)

Concept for Life Mini Junior

(15)

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 1-5 working days
3 Varieties from
 €6.29
561528.3
1.5kg
€6.29€4.19 / kg
561528.4
3kg
€11.49€3.83 / kg
561528.5
Economy Pack: 2 x 3kg
individually priced €22.98Now€20.49€3.41 / kg
Concept for Life Mini SeniorMore photos (3)

Concept for Life Mini Senior

(19)

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your older dog's vitality and supports healthy teeth and gums.

Delivery in 1-5 working days
3 Varieties from
 €6.29
561529.3
1.5kg
€6.29€4.19 / kg
561529.4
3kg
€11.49€3.83 / kg
561529.5
Economy Pack: 2 x 3kg
individually priced €22.98Now€20.49€3.41 / kg
Concept for Life Mini SensitiveMore photos (4)

Concept for Life Mini Sensitive

(17)

Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.

Delivery in 1-5 working days
1 Varieties from
 €5.69
561530.0
1.5kg
€5.69€3.79 / kg
Concept for Life Economy PacksMore photos (38)

Concept for Life Economy Packs

(43)

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-5 working days
15 Varieties from
 €14.99
561531.27
Labrador Sterilised (2 x 12kg)
individually priced €91.98Now€85.99€3.58 / kg
561531.35
Labrador Retriever Adult (2 x 12kg)
individually priced €82.98Now€74.49€3.10 / kg
561531.36
Golden Retriever Adult (2 x 12kg)
individually priced €82.98Now€74.49€3.10 / kg
561531.21
Boxer Adult (2 x 12kg)
individually priced €82.98Now€74.49€3.10 / kg
561531.37
German Shepherd Adult (2 x 12kg)
individually priced €82.98Now€74.49€3.10 / kg
more
Concept for Life Large JuniorMore photos (5)

Concept for Life Large Junior

(25)

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content to promote healthy growth.

Delivery in 1-5 working days
2 Varieties from
 €6.29
561475.5
1.5kg
Sold out.
€6.29€4.19 / kg
Notify me when available
561475.6
12kg
Sold out.
€34.49€2.87 / kg
Notify me when available
Concept for Life Medium SeniorMore photos (5)

Concept for Life Medium Senior

(19)

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-5 working days
1 Varieties from
 €37.99
561524.5
12kg
Sold out.
€37.99€3.17 / kg
Notify me when available
Concept for Life Medium LightMore photos (5)

Concept for Life Medium Light

(9)

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content to promote lean muscles.

Delivery in 1-5 working days
1 Varieties from
 €37.99
561526.4
12kg
Sold out.
€37.99€3.17 / kg
Notify me when available
Concept for Life Insect Snack Trial Pack 2 x 100g More photos (8)

Concept for Life Insect Snack Trial Pack 2 x 100g

(1)

Mono-protein and grain-free, these tasty dog treats are made with insect protein and carrot or sweet potato. They have a low allergy potential so they are great for dogs with sensitive tums. Try now!

Delivery in 1-5 working days
1 Varieties from
 €6.99
1086219.0
Sweet Potato & Carrot
individually priced €7.58Now€6.99€3.50 / 100g
Concept for Life Insect Snack with CarrotsMore photos (4)

Concept for Life Insect Snack with Carrots

Grain-free dog snacks with a novel source of protein. These tasty treats with mealworms, crickets and carrots have a low allergy potential so they are suitable for dogs with nutritional sensitivities.

Delivery in 1-5 working days
2 Varieties from
 €3.79
1086122.1
100g
€3.79€3.79 / 100g
1086122.0
Saver Pack: 3 x 100g
individually priced €11.37Now€10.99€3.66 / 100g
Concept for Life Insect Snack with Sweet PotatoesMore photos (4)

Concept for Life Insect Snack with Sweet Potatoes

Mono-protein dogs snacks with a low allergy potential. These single protein, grain-free snacks are made with mealworms, crickets and sweet potatoes so they are ideal for nutritionally sensitive dogs.

Delivery in 1-5 working days
2 Varieties from
 €3.79
1086123.0
100g
€3.79€3.79 / 100g
1086123.1
Saver Pack: 3 x 100g
individually priced €11.37Now€10.49€10.49 / 100g
Concept for Life Insect Snack Saver Pack 3 x 100gMore photos (9)

Concept for Life Insect Snack Saver Pack 3 x 100g

Mono-protein dog snacks made with insects. Tasty grain-free snacks with a low allergy potential and just one source of animal protein - ideal for dogs with sensitive digestions. Stock up now!

Delivery in 1-5 working days
2 Varieties from
 €10.49
1086223.0
Sweet Potato
individually priced €11.37Now€10.49€3.50 / 100g
1086223.1
Carrot
individually priced €11.37Now€10.99€3.66 / 100g
Concept for Life Mobility PelletsMore photos (6)

Concept for Life Mobility Pellets

(2)
Save 5%

Supplementary dog food which helps support the musculoskeletal system in adult dogs. With 30% New Zealand green-lipped mussel, omega 3 & 6, these pellets are perfect for large, active and older dogs.

Delivery in 1-5 working days
3 Varieties from
 €30.49
1031519.1
675g
€30.49€45.17 / kg
1031519.0
1100g
€43.99€39.99 / kg
1031519.2
Saver Pack: 2 x 1100g
individually priced €87.98Now€79.99€36.36 / kg
Concept for Life Mobility Pellets Saver PackMore photos (7)

Concept for Life Mobility Pellets Saver Pack

(2)

Grain-free supplementary food in an economical Saver Pack: Suitable for adult dogs, these pellets contain 30% dried mussel meat and omega 3 & 6 fatty acids. They can help to keep your dog mobile.

Delivery in 1-5 working days
1 Varieties from
 €79.99
1039709.0
2 x 1100g
individually priced €87.98Now€79.99€36.36 / kg