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Concept for Life Dog Food & Treats

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Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

35 products
35 products
100g Concept for Life Insect Dog Snacks - Special Price!*
Special Price!

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100g Concept for Life Insect Dog Snacks - Special Price!*

Special Price!

Now when you buy selected 100g Concept for Life Insect Snacks for dogs, with either carrots or sweet potatoes, you'll get them for a great value special price!

Delivery in 1-5 working days
2 Varieties from
 €3.29
Sweet Potatoes

Was €4.29

Now€3.29

€32.90 / kg

Carrots

Was €4.29

Now€3.29

€32.90 / kg

1.5kg Concept for Life Dry Dog Food - Special Price!*
Special Price!

More photos (21)

1.5kg Concept for Life Dry Dog Food - Special Price!*

(171)
Special Price!

Now when you buy selected 1.5kg bag of Concept for Life dry dog food, which provides your dog with tailored nutrition, you'll get it for a special price!

Delivery in 1-5 working days
15 Varieties from
 €6.49
X-Large Puppy (1.5kg)

Was €7.69

Now€6.69

€4.46 / kg

Large Sensitive (1.5kg)

Was €7.99

Now€6.99

€4.66 / kg

Medium Adult (1.5kg)

Was €7.49

Now€6.49

€4.33 / kg

Medium Senior (1.5kg)

Was €7.69

Now€6.69

€4.46 / kg

Medium Sensitive (1.5kg)

Was €7.99

Now€6.99

€4.66 / kg

12kg Concept for Life Dry Dog Food - 10 + 2kg Free!*
2kg Free!

More photos (19)

12kg Concept for Life Dry Dog Food - 10 + 2kg Free!*

(100)
2kg Free!

Now when you buy selected 12kg bags of Concept for Life dry dog food in a range of flavours and with tailored recipes, you'll only pay for 10kg, that's 2kg free!

Delivery in 1-5 working days
2 Varieties from
 €36.19
X-Large Adult (12kg)

Was €43.49

Now€36.19

€3.02 / kg

Medium Senior (12kg)

Was €45.99

Now€38.29

€3.19 / kg

Concept for Life Labrador Retriever Adultzooplus choice

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Concept for Life Labrador Retriever Adult

(23)
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Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 1-5 working days
2 Varieties from
 €7.99
1.5kg
€7.99

€5.33 / kg

12kg

Sold out.

€51.49

€4.29 / kg

Notify me when available
Concept for Life Labrador Sterilised

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Concept for Life Labrador Sterilised

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Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-5 working days
3 Varieties from
 €6.79
1kg
€6.79

€6.79 / kg

4kg

individually priced €27.16

Now€26.49

€6.62 / kg

12kg

Sold out.

€57.49

€4.79 / kg

Notify me when available
Concept for Life German Shepherd Adultzooplus choice

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Concept for Life German Shepherd Adult

(11)
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Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 1-5 working days
3 Varieties from
 €7.99
1.5kg
€7.99

€5.33 / kg

6kg

individually priced €31.96

Now€31.49

€5.25 / kg

12kg
€51.49

€4.29 / kg

Concept for Life French Bulldog Adult

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Concept for Life French Bulldog Adult

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Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 1-5 working days
2 Varieties from
 €7.99
1.5kg
€7.99

€5.33 / kg

4kg

Sold out.

€22.49

€5.62 / kg

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Concept for Life X-Large Adult

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Concept for Life X-Large Adult

(12)
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High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-5 working days
4 Varieties from
 €6.99
1.5kg
€6.99

€4.66 / kg

6kg

individually priced €27.96

Now€24.49

€4.08 / kg

12kg
€43.49

€3.62 / kg

Economy Pack: 2 x 12kg

individually priced €86.98

Now€83.99

€3.50 / kg

Concept for Life X-Large Junior

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Concept for Life X-Large Junior

(13)

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.

Delivery in 1-5 working days
3 Varieties from
 €7.69
1.5kg
€7.69

€5.13 / kg

6kg

individually priced €30.76

Now€26.99

€4.50 / kg

12kg

Sold out.

€45.99

€3.83 / kg

Notify me when available
Concept for Life X-Large Puppy

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Concept for Life X-Large Puppy

(11)
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Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has an adjusted energy and fat content to ensure balanced growth & development.

Delivery in 1-5 working days
2 Varieties from
 €7.69
1.5kg
€7.69

€5.13 / kg

6kg

individually priced €30.76

Now€29.49

€4.92 / kg

Concept for Life Large Adult

More photos (5)

Concept for Life Large Adult

(27)
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High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 1-5 working days
3 Varieties from
 €7.49
1.5kg
€7.49

€4.99 / kg

6kg

individually priced €29.96

Now€27.49

€4.58 / kg

12kg

Sold out.

€43.49

€3.62 / kg

Notify me when available
Concept for Life Large Junior

More photos (5)

Concept for Life Large Junior

(25)
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Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content to promote healthy growth.

Delivery in 1-5 working days
4 Varieties from
 €7.69
1.5kg
€7.69

€5.13 / kg

6kg

individually priced €30.76

Now€29.49

€4.92 / kg

12kg
€45.99

€3.83 / kg

Economy Pack: 2 x 12kg

individually priced €91.98

Now€89.99

€3.75 / kg

Concept for Life Large Senior

More photos (4)

Concept for Life Large Senior

(21)
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High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.

Delivery in 1-5 working days
4 Varieties from
 €7.69
1.5kg
€7.69

€5.13 / kg

6kg

individually priced €30.76

Now€29.49

€4.92 / kg

12kg
€45.99

€3.83 / kg

Economy Pack: 2 x 12kg

individually priced €91.98

Now€87.99

€3.67 / kg

Concept for Life Large Sensitive

More photos (4)

Concept for Life Large Sensitive

(16)
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High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
4 Varieties from
 €7.99
1.5kg
€7.99

€5.33 / kg

6kg

individually priced €31.96

Now€29.49

€4.92 / kg

12kg
€45.99

€3.83 / kg

Economy Pack: 2 x 12kg

individually priced €91.98

Now€86.99

€3.62 / kg

Concept for Life Medium Adult

More photos (6)

Concept for Life Medium Adult

(12)
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Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.

Delivery in 1-5 working days
3 Varieties from
 €7.49
1.5kg
€7.49

€4.99 / kg

6kg

individually priced €29.96

Now€27.49

€4.58 / kg

12kg

Sold out.

€43.49

€3.62 / kg

Notify me when available
Concept for Life Medium Sterilised

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Concept for Life Medium Sterilised

(1)
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Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-5 working days
3 Varieties from
 €6.79
1kg
€6.79

€6.79 / kg

4kg

individually priced €27.16

Now€25.49

€6.37 / kg

12kg

Sold out.

€48.49

€4.04 / kg

Notify me when available
Concept for Life Medium Junior

More photos (5)

Concept for Life Medium Junior

(16)
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Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 1-5 working days
4 Varieties from
 €7.69
1.5kg
€7.69

€5.13 / kg

6kg

individually priced €30.76

Now€29.49

€4.92 / kg

12kg
€45.99

€3.83 / kg

Economy Pack: 2 x 12kg

individually priced €91.98

Now€89.99

€3.75 / kg

Concept for Life Medium Senior

More photos (5)

Concept for Life Medium Senior

(19)
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Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-5 working days
4 Varieties from
 €7.69
1.5kg
€7.69

€5.13 / kg

6kg

individually priced €30.76

Now€29.49

€4.92 / kg

12kg
€45.99

€3.83 / kg

Economy Pack: 2 x 12kg

individually priced €91.98

Now€89.99

€3.75 / kg

Concept for Life Medium Sensitive

More photos (4)

Concept for Life Medium Sensitive

(13)
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High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
3 Varieties from
 €7.99
1.5kg
€7.99

€5.33 / kg

6kg

individually priced €31.96

Now€29.49

€4.92 / kg

12kg

Sold out.

€45.99

€3.83 / kg

Notify me when available
Concept for Life Mini Adult

More photos (4)

Concept for Life Mini Adult

(22)
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Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 1-5 working days
3 Varieties from
 €7.49
1.5kg
€7.49

€4.99 / kg

4kg
€16.29

€4.07 / kg

Economy Pack: 2 x 4kg

individually priced €32.58

Now€30.99

€3.87 / kg

Concept for Life Mini Junior

More photos (3)

Concept for Life Mini Junior

(15)
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High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 1-5 working days
3 Varieties from
 €7.69
1.5kg
€7.69

€5.13 / kg

3kg

individually priced €15.38

Now€14.29

€4.76 / kg

Economy Pack: 2 x 3kg

individually priced €28.58

Now€27.49

€4.58 / kg

Concept for Life Mini Sensitive

More photos (4)

Concept for Life Mini Sensitive

(17)
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Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.

Delivery in 1-5 working days
2 Varieties from
 €7.69
1.5kg
€7.69

€5.13 / kg

4kg

Sold out.

€17.19

€4.30 / kg

Notify me when available
Concept for Life Economy Packs

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Concept for Life Economy Packs

(43)
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High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-5 working days
8 Varieties from
 €27.49
X-Large Adult (2 x 12kg)

individually priced €86.98

Now€83.99

€3.50 / kg

Large Junior (2 x 12kg)

individually priced €91.98

Now€89.99

€3.75 / kg

Large Senior (2 x 12kg)

individually priced €91.98

Now€87.99

€3.67 / kg

Large Sensitive (2 x 12kg)

individually priced €91.98

Now€86.99

€3.62 / kg

Medium Junior (2 x 12kg)

individually priced €91.98

Now€89.99

€3.75 / kg

Concept for Life Golden Retriever Adult

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Concept for Life Golden Retriever Adult

(17)
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Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-5 working days
1 Varieties from
 €51.49
12kg

Sold out.

€51.49

€4.29 / kg

Notify me when available
Concept for Life Boxer Adult

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Concept for Life Boxer Adult

(9)
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Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-5 working days
3 Varieties from
 €7.99
1.5kg

Sold out.

€7.99

€5.33 / kg

Notify me when available
6kg

Sold out.

individually priced €31.96

Now€29.49

€4.92 / kg

Notify me when available
12kg

Sold out.

€51.49

€4.29 / kg

Notify me when available
Concept for Life Large Lightzooplus choice

More photos (5)

Concept for Life Large Light

(19)
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A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.

Delivery in 1-5 working days
2 Varieties from
 €7.99
1.5kg

Sold out.

€7.99

€5.33 / kg

Notify me when available
12kg

Sold out.

€48.49

€4.04 / kg

Notify me when available
Concept for Life Medium Light

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Concept for Life Medium Light

(9)
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High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content to promote lean muscles.

Delivery in 1-5 working days
1 Varieties from
 €48.49
12kg

Sold out.

€48.49

€4.04 / kg

Notify me when available
Concept for Life Mini Sterilised

More photos (4)

Concept for Life Mini Sterilised

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-5 working days
1 Varieties from
 €6.79
1kg

Sold out.

€6.79

€6.79 / kg

Notify me when available
Concept for Life Mini Senior

More photos (3)

Concept for Life Mini Senior

(19)

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your older dog's vitality and supports healthy teeth and gums.

Delivery in 1-5 working days
1 Varieties from
 €7.69
1.5kg

Sold out.

€7.69

€5.13 / kg

Notify me when available
Concept for Life Insect Snack Trial Pack 2 x 100g

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Concept for Life Insect Snack Trial Pack 2 x 100g

(1)
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Mono-protein and grain-free, these tasty dog treats are made with insect protein and carrot or sweet potato. They have a low allergy potential so they are great for dogs with sensitive tums. Try now!

Delivery in 1-5 working days
1 Varieties from
 €7.49
Sweet Potato & Carrot

individually priced €8.58

Now€7.49

€37.45 / kg

Concept for Life Insect Snack with Carrots

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Concept for Life Insect Snack with Carrots

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Grain-free dog snacks with a novel source of protein. These tasty treats with mealworms, crickets and carrots have a low allergy potential so they are suitable for dogs with nutritional sensitivities.

Delivery in 1-5 working days
2 Varieties from
 €4.29
100g
€4.29

€42.90 / kg

Saver Pack: 3 x 100g

individually priced €12.87

Now€11.29

€37.63 / kg

Concept for Life Insect Snack with Sweet Potatoes

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Concept for Life Insect Snack with Sweet Potatoes

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Mono-protein dogs snacks with a low allergy potential. These single protein, grain-free snacks are made with mealworms, crickets and sweet potatoes so they are ideal for nutritionally sensitive dogs.

Delivery in 1-5 working days
2 Varieties from
 €4.29
100g
€4.29

€42.90 / kg

Saver Pack: 3 x 100g

individually priced €12.87

Now€11.29

€112.90 / kg

Concept for Life Insect Snack Saver Pack 3 x 100g

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Concept for Life Insect Snack Saver Pack 3 x 100g

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Mono-protein dog snacks made with insects. Tasty grain-free snacks with a low allergy potential and just one source of animal protein - ideal for dogs with sensitive digestions. Stock up now!

Delivery in 1-5 working days
2 Varieties from
 €11.29
Sweet Potato

individually priced €12.87

Now€11.29

€37.63 / kg

Carrot

individually priced €12.87

Now€11.29

€37.63 / kg

Concept for Life Mobility Pellets

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Concept for Life Mobility Pellets

(2)
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Supplementary dog food which helps support the musculoskeletal system in adult dogs. With 30% New Zealand green-lipped mussel, omega 3 & 6, these pellets are perfect for large, active and older dogs.

Delivery in 1-5 working days
2 Varieties from
 €32.49
675g
€32.49

€48.13 / kg

1100g
€47.99

€43.63 / kg

Concept for Life Salmon Oil

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Concept for Life Salmon Oil

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Cold-pressed salmon oil for dogs and cats is a supplementary food, rich in omega 3 & 6 fatty acids to support shiny fur and supple skin. 100% natural from fresh Scottish salmon. Easy pump dispenser.

Delivery in 1-5 working days
2 Varieties from
 €8.79
250ml
€8.79

€35.16 / l

1000ml

Sold out.

€17.49

€17.49 / l

Notify me when available

*RRP= Recommended Retail Price ** Conditions apply

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