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Concept for Life Dog Food & Treats

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Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

31 products
31 products
Concept for Life Dry Dog Food Bonus Bags - 12kg + 1.5kg Extra Free!*
1.5kg Extra Free!
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Concept for Life Dry Dog Food Bonus Bags - 12kg + 1.5kg Extra Free!*

(38)
1.5kg Extra Free!

Now when you buy these great value bonus bags of selected Concept for Life dry dog food in a range of tasty options, you'll only pay for 12kg - that's 1.5kg extra free!

Delivery in 1-5 working days
3 Varieties from
 €32.99
Large Adult (12 + 1.5kg Free!)
Was €43.79 Now€38.99€2.89 / kg
Medium Adult (12 + 1.5kg Free!)
Was €43.29 Now€38.49€2.85 / kg
Medium Junior (12 + 1.5kg Free!)
Was €37.09 Now€32.99€2.44 / kg
Concept for Life Labrador Retriever Adult
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Concept for Life Labrador Retriever Adult

(23)

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 1-5 working days
2 Varieties from
 €7.99
1.5kg
€7.99€5.33 / kg
12kgSold out.
€44.49€3.71 / kg
Notify me when available
Concept for Life Labrador Sterilised
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Concept for Life Labrador Sterilised

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-5 working days
4 Varieties from
 €5.49
1kg
€5.49€5.49 / kg
4kg
individually priced €21.96 Now€19.19€4.80 / kg
12kg
€52.49€4.37 / kg
Economy Pack: 2 x 12kg
individually priced €104.98 Now€98.99€4.12 / kg
Concept for Life Golden Retriever Adult
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Concept for Life Golden Retriever Adult

(16)

Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-5 working days
2 Varieties from
 €46.49
12kg
€46.49€3.87 / kg
Economy Pack: 2 x 12kg
individually priced €92.98 Now€87.99€3.67 / kg
Concept for Life German Shepherd Adult
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Concept for Life German Shepherd Adult

(11)

Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 1-5 working days
3 Varieties from
 €7.99
1.5kg
€7.99€5.33 / kg
6kg
individually priced €31.96 Now€29.49€4.92 / kg
12kgSold out.
€44.99€3.75 / kg
Notify me when available
Concept for Life Boxer Adult
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Concept for Life Boxer Adult

(9)

Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-5 working days
4 Varieties from
 €7.99
1.5kg
€7.99€5.33 / kg
6kg
individually priced €31.96 Now€29.49€4.92 / kg
12kg
€44.99€3.75 / kg
Economy Pack: 2 x 12kg
individually priced €89.98 Now€88.99€3.71 / kg
Concept for Life French Bulldog Adult
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Concept for Life French Bulldog Adult

Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 1-5 working days
2 Varieties from
 €7.99
1.5kg
€7.99€5.33 / kg
4kgSold out.
€20.99€5.25 / kg
Notify me when available
Concept for Life X-Large Adult
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Concept for Life X-Large Adult

(12)

High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-5 working days
2 Varieties from
 €38.99
12kg
€38.99€3.25 / kg
Economy Pack: 2 x 12kg
individually priced €77.98 Now€73.49€3.06 / kg
Concept for Life X-Large Puppy
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Concept for Life X-Large Puppy

(11)
Save 20%

Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has an adjusted energy and fat content to ensure balanced growth & development.

Delivery in 1-5 working days
2 Varieties from
 €7.49
1.5kg
€7.49€4.99 / kg
6kg
individually priced €29.96 Now€26.49€4.42 / kg
Concept for Life Large Adult
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Concept for Life Large Adult

(27)

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 1-5 working days
4 Varieties from
 €7.49
1.5kg
€7.49€4.99 / kg
12kg
€38.99€3.25 / kg
Economy Pack: 2 x 12kg
individually priced €77.98 Now€72.99€3.04 / kg
12kg + 1.5kg Free!
€38.99€2.89 / kg
Concept for Life Large Junior
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Concept for Life Large Junior

(25)

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content to promote healthy growth.

Delivery in 1-5 working days
2 Varieties from
 €7.69
1.5kg
€7.69€5.13 / kg
12kgSold out.
€37.99€3.17 / kg
Notify me when available
Concept for Life Large Senior
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Concept for Life Large Senior

(21)

High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.

Delivery in 1-5 working days
2 Varieties from
 €41.49
12kg
€41.49€3.46 / kg
Economy Pack: 2 x 12kg
individually priced €82.98 Now€78.99€3.29 / kg
Concept for Life Large Sensitive
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Concept for Life Large Sensitive

(16)

High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
3 Varieties from
 €7.49
1.5kg
€7.49€4.99 / kg
12kg
€40.99€3.42 / kg
Economy Pack: 2 x 12kg
individually priced €81.98 Now€76.99€3.21 / kg
Concept for Life Large Light
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Concept for Life Large Light

(19)

A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.

Delivery in 1-5 working days
3 Varieties from
 €7.99
1.5kg
€7.99€5.33 / kg
12kg
€43.49€3.62 / kg
Economy Pack: 2 x 12kg
individually priced €86.98 Now€83.49€3.48 / kg
Concept for Life Medium Adult
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Concept for Life Medium Adult

(12)

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.

Delivery in 1-5 working days
4 Varieties from
 €6.79
1.5kg
€6.79€4.53 / kg
12kg
€38.49€3.21 / kg
Economy Pack: 2 x 12kg
individually priced €76.98 Now€71.99€3.00 / kg
12kg + 1.5kg Free!
€38.49€2.85 / kg
Concept for Life Medium Sterilised
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Concept for Life Medium Sterilised

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-5 working days
3 Varieties from
 €5.69
1kg
€5.69€5.69 / kg
4kg
individually priced €22.76 Now€20.49€5.12 / kg
12kgSold out.
€39.49€3.29 / kg
Notify me when available
Concept for Life Medium Junior
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Concept for Life Medium Junior

(16)

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 1-5 working days
3 Varieties from
 €32.99
12kg
€32.99€2.75 / kg
Economy Pack: 2 x 12kg
individually priced €65.98 Now€63.99€2.67 / kg
12kg + 1.5kg Free!
€32.99€2.44 / kg
Concept for Life Medium Senior
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Concept for Life Medium Senior

(19)

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-5 working days
3 Varieties from
 €6.49
1.5kg
€6.49€4.33 / kg
12kg
€40.99€3.42 / kg
Economy Pack: 2 x 12kg
individually priced €81.98 Now€77.49€3.23 / kg
Concept for Life Medium Sensitive
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Concept for Life Medium Sensitive

(13)

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
3 Varieties from
 €7.49
1.5kg
€7.49€4.99 / kg
6kg
individually priced €29.96 Now€27.49€4.58 / kg
12kg
€40.99€3.42 / kg
Concept for Life Mini Adult
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Concept for Life Mini Adult

(21)

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 1-5 working days
3 Varieties from
 €6.79
1.5kgSold out.
€6.79€4.53 / kg
Notify me when available
4kg
€15.69€3.92 / kg
Economy Pack: 2 x 4kg
individually priced €31.38 Now€28.49€3.56 / kg
Concept for Life Mini Sterilised
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Concept for Life Mini Sterilised

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-5 working days
2 Varieties from
 €4.99
1kg
€4.99€4.99 / kg
4kg (4 x 1kg)
individually priced €19.96 Now€17.19€4.30 / kg
Concept for Life Mini Sensitive
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Concept for Life Mini Sensitive

(17)

Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.

Delivery in 1-5 working days
3 Varieties from
 €6.29
1.5kg
€6.29€4.19 / kg
4kg
€14.99€3.75 / kg
Economy Pack: 2 x 4kg
individually priced €29.98 Now€28.49€3.56 / kg
Concept for Life Economy Packs
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Concept for Life Economy Packs

(43)

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-5 working days
14 Varieties from
 €17.49
Labrador Sterilised (2 x 12kg)
individually priced €104.98 Now€98.99€4.12 / kg
Golden Retriever Adult (2 x 12kg)
individually priced €92.98 Now€87.99€3.67 / kg
Boxer Adult (2 x 12kg)
individually priced €89.98 Now€88.99€3.71 / kg
X-Large Adult (2 x 12kg)
individually priced €77.98 Now€73.49€3.06 / kg
Large Adult: 2 x 12kg
individually priced €77.98 Now€72.99€3.04 / kg
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Concept for Life Medium Light
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Concept for Life Medium Light

(9)

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content to promote lean muscles.

Delivery in 1-5 working days
1 Varieties from
 €39.99
12kgSold out.
€39.99€3.33 / kg
Notify me when available
Concept for Life Mini Junior
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Concept for Life Mini Junior

(15)

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 1-5 working days
1 Varieties from
 €6.79
1.5kgSold out.
€6.79€4.53 / kg
Notify me when available
Concept for Life Mini Senior
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Concept for Life Mini Senior

(19)

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your older dog's vitality and supports healthy teeth and gums.

Delivery in 1-5 working days
1 Varieties from
 €7.69
1.5kgSold out.
€7.69€5.13 / kg
Notify me when available
Concept for Life Insect Snack with Sweet Potatoes
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Concept for Life Insect Snack with Sweet Potatoes

Mono-protein dogs snacks with a low allergy potential. These single protein, grain-free snacks are made with mealworms, crickets and sweet potatoes so they are ideal for nutritionally sensitive dogs.

Delivery in 1-5 working days
2 Varieties from
 €4.29
100g
€4.29€42.90 / kg
Saver Pack: 3 x 100g
individually priced €12.87 Now€11.29€112.90 / kg
Concept for Life Insect Snack Saver Pack 3 x 100g
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Concept for Life Insect Snack Saver Pack 3 x 100g

Mono-protein dog snacks made with insects. Tasty grain-free snacks with a low allergy potential and just one source of animal protein - ideal for dogs with sensitive digestions. Stock up now!

Delivery in 1-5 working days
1 Varieties from
 €10.49
Sweet Potato
individually priced €12.87 Now€10.49€34.97 / kg
Concept for Life Insect Snack with Carrots
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Concept for Life Insect Snack with Carrots

Grain-free dog snacks with a novel source of protein. These tasty treats with mealworms, crickets and carrots have a low allergy potential so they are suitable for dogs with nutritional sensitivities.

Delivery in 1-5 working days
1 Varieties from
 €4.29
100gSold out.
€4.29€42.90 / kg
Notify me when available
Concept for Life Mobility Pellets
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Concept for Life Mobility Pellets

(2)

Supplementary dog food which helps support the musculoskeletal system in adult dogs. With 30% New Zealand green-lipped mussel, omega 3 & 6, these pellets are perfect for large, active and older dogs.

Delivery in 1-5 working days
3 Varieties from
 €30.49
675g
€30.49€45.17 / kg
1100g
€43.99€39.99 / kg
Saver Pack: 2 x 1100g
individually priced €87.98 Now€84.99€38.63 / kg
Concept for Life Mobility Pellets Saver Pack
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Concept for Life Mobility Pellets Saver Pack

(2)

Grain-free supplementary food in an economical Saver Pack: Suitable for adult dogs, these pellets contain 30% dried mussel meat and omega 3 & 6 fatty acids. They can help to keep your dog mobile.

Delivery in 1-5 working days
1 Varieties from
 €84.99
2 x 1100g
individually priced €87.98 Now€84.99€38.63 / kg